Undervaluing the Website Design Profession in Nigeria

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For a very long time I’ve longed to give vent to my anger at the disdain with which the website design profession in Nigeria and its practitioners are looked upon by far too many. I do understand the state of the Nigerian economy, particularly the fact that in general, labour is quite literally dirt cheap. No thanks to our ever worsening sky-high unemployment rate.

Its become fairly expected on my part, based on experience, to anticipate sometimes subtle or sometimes blatant derogatory comments and treatment from clients or even prospects. I’ve had some sneer at me and in not so many words, express their shock at why I didn’t immediately throw myself on the floor and feverishly thank them for even offering to pay my transport fare back to the office, my home or wherever it was they imagined I’d come from. Why, I even had the guts to not only “feign” being “official” by insisting on not haggling over terms & figures in person but instead, write down their requirements and then send them a quote by email.

And to add insult to injury, the amount quoted as service charge turned out to be an “outrageous” sum, large enough to purchase a square-foot of land in their village.  After all, is it not a matter of merely typing the text into Microsoft Word, Microsoft Powerpoint or CorelDraw and then “do the something on the system” (a client’s actual words) and then, “just upload it online?” Others were a little more knowledgeable and knew about actual web development and design applications such as Microsoft FrontPage (now Sharepoint Designer), Adobe’s Dreamweaver and they made a point to let me know they were in the know, and knew there really was nothing to it and they were really just doing us a huge favour – virtually paying lots of money to get next to nothing in return. Just something to be “showing” their company info online.

I’ll never forget one client in particular whose corporate office was situated just on the outskirts of Lagos. I was asked to come defend our quote, apparently right after the CEO had just had the chance to read through it. He was shocked beyond words. When he regained composure, he repeatedly asked questions like what “materials” we were going to procure to build their website, what our overhead at L7 was and how much exactly we would be spending to get the job done. The first few times I sincerely responded, explaining to him how that the primary thing they were paying for was our skills and time, although we would purchase hosting, a domain and any required scripts so we wouldn’t have to develop  them from scratch since they already existed.

Your skills? Your skills? What skills, enh? I was dumbfounded. I looked around the conference room and noticed all his staff members had their heads bowed and gently scratching their heads. He then resorted to literally cursing and swearing at me and my ancestors. It was a surreal experience and stands heads and shoulders above all else as my worst till date. When he was done hyperventilating, I turned to leave, confident I’d wasted my time that morning and come all the way for something worse than leaving empty-handed. It was a total surprise we were still awarded the project in the end.

As I would learn later on from staff members who spoke on condition of anonymity, it turned out he was the really, really old-fashioned type who felt true work was purely physical. If you weren’t a truck pusher, bricklayer, iron bender, soldier, farmer or Lagos molue driver or bus conductor, you were not a worker. The tip came a little too late to save me from the ordeal that day but has helped shape how I deal with people like that.

That said, I do understand Nigerian society is not exactly elitist and most of us, especially seniors, are still trying (thats for those who’re even making any attempts) to wrap our heads around this “internet thing”. I understand we still have a long way to go with regards helping everyone come to terms with the value of the internet, the enormous potential it holds out for all and the very important role of website designers and developers as the civil engineers and architects of online real estate.

My advice for industry colleagues is to ensure we respectively stand our ground and not allow ourselves or our profession to be denigrated, while delivering quality services whenever offered the opportunity.

My question to you, fellow web designers & programmers from around the country; Lagos, Abuja, Port Harcourt etc – what has your own experience been like? In addition to mine above, how would you advise upcoming web professionals handle situations like these? Collectively, what can we do to raise public perception of our noble profession?

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About The Author

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A CIW Certified Website Design Professional & Project Management Professional (PMP) with over 10 years' experience. Creative Director at Level Seven Ltd. Nigeria's leading, award-winning website design company based in Lagos.
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3 thoughts on “Undervaluing the Website Design Profession in Nigeria

  1. Kay says:

    I really thought I was alone regarding this matter. I have develop thick skin. I have a price tag. Any client that price below it will be ignore totally. I dont have time again to be lecturing clients on the importance of internet and reasons not to patronize quarks. Experience will teach them better.

    During my three years experience, I had have cause to redesign many website for companies. And there are jobs that everybody cannot do. If I get those jobs, the will have no choice than respect us, the experts.

    For the upcoming ones, be skillful enough before you can yourself a website designer. And you cannot make it in this field if your price tag is N20,000 and below.

    • Avatar photo Peter Uka says:


      Thanks for dropping by and weighing in on this! I really wonder how you found this blog as its still less than a week old. This makes you our very first commenter! Expect a sumptuous prize sometime soon. Just stick around 😉

      I’m equally glad I’m not alone in this and really hope that as a whole, Nigerian web professionals would rise up and refuse to be treated with less regard than we deserve.

      That said, knowing the amount and quality of work and time it takes to make a standard website, even very simple ones, I think that amount you mentioned is even on the low side. But then, there are probably one or two other factors I haven’t considered. I feel really pained when I see adverts by obvious web design wannabes and quacks around Lagos, Port Harcourt, Abuja and other Nigerian cities I’ve visited, offering “professional” website design services for N5,000 or even less.

      It just confuses clients all the more and when they run into experts who’re truly capable of providing truly world-class services, they can’t tell the difference. Too often, they give in to the quacks’ apparently irresistible offers (no thanks to our “awooof” syndrome) and get burnt.

      It is at this point that some come crawling back to the experts, ready to pay the bills they once regarded as outlandish. I just think this scenario can be avoided and need not be as prevalent as it is today.

      I also agree with you that the days are long gone when you have to first lecture the client on the potentials of the internet, the advantages of having their business online and the importance of having a professionally built website from the start.

  2. […] design and development which are regarded far less than they’re really worth. See my article “Undervaluing the Website Design Profession in Nigeria” for more on […]

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